Mastering the Twitterverse with Best Practices and Tools

Some say you can master Twitter in just 20 minutes a day; others say it only takes 12 minutes.

The fact of the matter is that creating a strong presence on Twitter does not take an excessive amount of time, but it does require dedication. You can learn how to effectively use your time by educating yourself on best practices and helpful tools.

For beginners, Mark Schaefer – author of the The Tao of Twitter – recommends for quick and easy ways to become a Twitter pro in just twenty minutes a day:

  1. Tweet three times per day at three different times of the day and vary your content. Send a tweet about: something interesting you saw, heard, or read that is non-work related; news related to your business or industry; and your opinion about something going on in the news.
  2. Monitor and respond to mentions and direct messages.
  3. Read through your Twitter timeline and retweet a few of the people you follow.
  4. Tweet a Follow Friday mention on Fridays.

If you’ve mastered the basics, Socially Stacked has tips on maintaining your Twitter presence in just twelve minutes a day!

Regardless of your level of expertise, Social Media Today has some quick tips and tricks to boost engagement with your Twitter handle.

  • Tweet from your brand’s handle on Saturday and Sunday; engagement rates are 17% higher on the weekends.
  • Send your tweets between 8am and 7pm; engagement rates are 30% higher.
  • Include image links in your tweets; they double engagement rates.
  • Trim your tweets to 100 characters or less for a 17% higher engagement rate.
  • Send a tweet with a link in it; tweets with links receive and 86% higher retweet rate.
  • Include hashtags in your tweets for two times more engagement.
  • Spell out “retweet” as opposed to using the shorthand of “RT” for a 23 times higher engagement rate.

Lastly, it’s important to monitor the metrics around your Twitter presence. There are a slew of free tools available that provide basic metrics including link clicks, retweets, mentions, followers, etc. My favorite is HootSuite. Not only does it provide metrics and reports with visually appealing graphs, but it also serves as a monitoring and publishing tool.

What other best practices and tools have helped you build and maintain a strong Twitter presence?

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2 thoughts on “Mastering the Twitterverse with Best Practices and Tools

  1. Very good information on how to master the “twitter verse”. I think those who are thinking of becoming active bloggers will need to understand how social media works and how one can be effective in getting their message to their target audience. I think one mistake people can make is to comment on everything and anything that comes up in an effort to get people to listen and tune in. I think one should have a specialty and by following the steps you have outline I do believe they will be successful in their attempts to be a master blogger.

  2. I love your blog. You’ve got some great points here! I mentioned Schaefer’s tweeting advice in my own blog, but I love how you went even further to discuss Social Media Today’s tips and tricks, which, frankly seem better than the ones of Schaefer’s book!! I’m not a big Hootsuite fan for personal use, although I do have an account… But I can see where it would come in handy for those with a larger business to maintain. Great post!

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