Twitter Proves Worthy in Breaking News

I’m not a big news junky. I probably should be as a young professional entering the world of PR and marketing, but I don’t get weak in the knees over the smell of a newspaper or read The New York Times with my morning coffee (especially since I hate coffee). But I was thrilled that Twitter proved itself a worthy news source on the morning of May 30, 2011.

I awoke at 9:53 AM to my boyfriend asking for one more hour of sleep. Being as wide awake as I was, I reached for my trusty LG Ally and checked my Twitter feed. With that “I just woke up” feeling still upon me, I scrolled past many tweets of similar content before realizing what I had read.

“Jordan! Wake Up! Tressel resigned.” Not only did Twitter successfully break this news to me, but it also got my boyfriend out of bed before 10 AM.

Within five minutes, Jordan and I had spread the news to our parents, who naturally passed the news on to others. It amazed me that without picking up a newspaper or visiting a digital paper I was able to disseminate breaking news to people  I came in contact with.

It’s mornings like that one that remind me why I love social media and why I am so thrilled to be entering the PR/marketing field in the digital age. I can imagine that things will only shift more in the coming days, weeks, months and years, but it’s an exciting challenge to know that I will be part of transitioning the world into the use of social media to benefit our businesses, our communities, and our world.


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